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Why Property Flyers are Still the Best Source for Commercial Property Data

Posted by Clay Rankin

Jun 24, 2014 12:25:57 PM

I’ve always called property flyers the “Gold Standard of Commercial Real Estate Data,” but they can really be a pain in the neck to manage. On one hand, flyers are essential to any broker’s business—the complete, accurate, detailed information about a property on a single, easily shared document. With maps, photos and floor plans, a well-designed flyer is the next best thing to visiting the property itself.

On the other hand, all that valuable data is locked into the flyer—it’s hard to extract and collect it without manually typing it all over again (more on this later). So what makes property flyers so valuable—and so frustrating?

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Topics: Property Index, Commercial Real Estate Broker Tips, Property Portfolio

Creating a Digital Property Index with NO MANUAL ENTRY

Posted by Michael Cox

Jun 4, 2014 11:26:00 AM

When BrokerSavant says just upload or “Drag & Drop” property PDF flyers to create a digital database, what exactly does that mean?

Have you ever attached a document to an email and then hit “Send”?

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Topics: Commercial Property Marketing, CRE Property Management, Commercial Real Estate Broker Tips

6 Ways CRM Integration Can Help Commercial Brokers Build Their Brand

Posted by Clay Rankin

May 14, 2014 3:20:40 PM

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Seems incredible, but right now, in 2014, fully half of all commercial real estate brokers don’t use a CRM to organize and manage their data.

If you’re in that half, I hope this article about CRM integration at least inspires you to get one! You might swear by your Rolodex, but you’d need one the size of a truck tire to store the same amount of information, and you still couldn’t actually do anything with it.

But I digress. If you do use a CRM, you probably love it for the organization and easy access it gives you. But have you ever thought about how you can integrate your CRM with other platforms to build your brand?

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5 Must-Have Solutions for Commercial Real Estate Brokers

Posted by Clay Rankin

May 8, 2014 12:52:00 PM

Screen_Shot_2014-05-08_at_12.49.24_PMThere are tools, and there are solutions. A commercial broker has to know the difference.

It’s always tempting to buy new technology or upgrade what you have—but it’s not always the best investment in your business. Your resources are better spent on solutions—tools that solve a problem that’s keeping you from doing your best business.

Here are five problems that bedevil commercial brokers—ranked frommost to least obvious—and their must-have solutions.

Problem #1: Mobility debility.

A commercial broker without mobile access is like a football player without a helmet—he can’t even get into the game. But how often have you found yourself stuck with a dead phone battery or no reception for your laptop?

Solution: Car charger, wireless internet card and mobile hot spot.

Invest less than $100 for these basic tools, and you’ll never be disconnected again.

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Want More Commercial Property Data in Less Time? Watch this!

Posted by Clay Rankin

Apr 23, 2014 2:05:24 PM

Screen_Shot_2014-04-23_at_2.01.30_PMIn today’s commercial property business, there are two things you simply can’t get enough of—time and data. Last Thursday I spent two and a half minutes telling brokers how they can get a lot more of both.

During a webinar with our partners at REA, it took me only 2:30 to demonstrate our new CRM Autoloader technology. (Don’t believe it? Watch this!)

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Topics: Commercial Property Marketing

How to Market Commercial Space When Vacancies are High

Posted by Clay Rankin

Mar 31, 2014 12:52:30 PM

Screen_Shot_2014-03-31_at_12.45.52_PMRecovery? What recovery? When you’re a broker, your local commercial vacancy rates can make you think the economy’s booming, stagnating or anywhere in between.

A recent snapshot of industrial and office vacancy rates demonstrates that how you’re doing can depend pretty heavily on where you are.

But a vacancy rate is like the weather. You can rave about it or complain about it, but you can’t change it—all you can do is adapt as best you can. Here are a few things to keep in mind:

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Topics: Commercial Property Marketing

How to Promote Your Entire Commercial Property Portfolio

Posted by Clay Rankin

Mar 26, 2014 8:17:19 AM

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When you’re a commercial real estate broker, marketing a single property can seem like a full time job. How many hours do you invest between landing the listing and closing the deal?

And if one property takes so much energy, how are you supposed to promote your whole portfolio?

While you make your living off individual listings, your portfolio is the net that turns site selectors into prospects. It’s the glowing billboard that keeps your name prominent in your region, and it’s the 24/7 marketing campaign that establishes and reinforces your brand.

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Topics: Property Portfolio

10 Things to Know Before Starting Out in Commercial Real Estate

Posted by Clay Rankin

Mar 21, 2014 1:29:00 PM

commercial-real-estateSo you want to be a commercial real estate broker?

You’ve picked a great time to get into the business. With the economy shaking off the effects of the 2008 meltdown, companies are expanding, branching out and relocating. The commercial property market hasn’t been this dynamic in years, and opportunities are everywhere.

But that doesn't mean it's easy. Here are ten things you s

hould know before pursuing that real estate license:

  1. You’re going to work your tail off.  Forget about 9-5, Monday through Friday. A day in the life of a commercial broker can mean driving 133 miles to meet two clients, making 22 phone calls, and calculating break-even ratios for a potential lease agreement on your lunch break. And that’s just Saturday.

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Topics: Commercial Real Estate Broker Tips

How One Mouseclick Saves Commercial Brokers Time and Improves Their Data

Posted by Jeff Segal

Feb 6, 2014 5:11:00 AM

Most commercial brokers don’t believe they can save time while they control data. In fact, even with a CRM, dealing with property information can be one of your biggest time-wasters:

Entering data. Sharing it, saving it, trying to find it again. Correcting bad data. Re-entering the data when the property specs change. Putting it all together into client reports … what else did I miss?

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Topics: Commercial Property Marketing, Blog, Commercial Real Estate Broker Tips

Why QR Codes Didn’t Revolutionize Commercial Property Marketing

Posted by Jeff Segal

Jan 28, 2014 1:25:23 AM

 

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Topics: Commercial Property Marketing, Blog, Commercial Real Estate Broker Tips