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Want More Commercial Property Data in Less Time? Watch this!

Posted by Clay Rankin

Apr 23, 2014 2:05:24 PM

Screen_Shot_2014-04-23_at_2.01.30_PMIn today’s commercial property business, there are two things you simply can’t get enough of—time and data. Last Thursday I spent two and a half minutes telling brokers how they can get a lot more of both.

During a webinar with our partners at REA, it took me only 2:30 to demonstrate our new CRM Autoloader technology. (Don’t believe it? Watch this!)

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Topics: Commercial Property Marketing

How to Market Commercial Space When Vacancies are High

Posted by Clay Rankin

Mar 31, 2014 12:52:30 PM

Screen_Shot_2014-03-31_at_12.45.52_PMRecovery? What recovery? When you’re a broker, your local commercial vacancy rates can make you think the economy’s booming, stagnating or anywhere in between.

A recent snapshot of industrial and office vacancy rates demonstrates that how you’re doing can depend pretty heavily on where you are.

But a vacancy rate is like the weather. You can rave about it or complain about it, but you can’t change it—all you can do is adapt as best you can. Here are a few things to keep in mind:

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Topics: Commercial Property Marketing

How to Promote Your Entire Commercial Property Portfolio

Posted by Clay Rankin

Mar 26, 2014 8:17:19 AM

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When you’re a commercial real estate broker, marketing a single property can seem like a full time job. How many hours do you invest between landing the listing and closing the deal?

And if one property takes so much energy, how are you supposed to promote your whole portfolio?

While you make your living off individual listings, your portfolio is the net that turns site selectors into prospects. It’s the glowing billboard that keeps your name prominent in your region, and it’s the 24/7 marketing campaign that establishes and reinforces your brand.

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Topics: Property Portfolio

10 Things to Know Before Starting Out in Commercial Real Estate

Posted by Clay Rankin

Mar 21, 2014 1:29:00 PM

commercial-real-estateSo you want to be a commercial real estate broker?

You’ve picked a great time to get into the business. With the economy shaking off the effects of the 2008 meltdown, companies are expanding, branching out and relocating. The commercial property market hasn’t been this dynamic in years, and opportunities are everywhere.

But that doesn't mean it's easy. Here are ten things you s

hould know before pursuing that real estate license:

  1. You’re going to work your tail off.  Forget about 9-5, Monday through Friday. A day in the life of a commercial broker can mean driving 133 miles to meet two clients, making 22 phone calls, and calculating break-even ratios for a potential lease agreement on your lunch break. And that’s just Saturday.

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Topics: Commercial Real Estate Broker Tips

How One Mouseclick Saves Commercial Brokers Time and Improves Their Data

Posted by Jeff Segal

Feb 6, 2014 5:11:00 AM

Most commercial brokers don’t believe they can save time while they control data. In fact, even with a CRM, dealing with property information can be one of your biggest time-wasters:

Entering data. Sharing it, saving it, trying to find it again. Correcting bad data. Re-entering the data when the property specs change. Putting it all together into client reports … what else did I miss?

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Topics: Commercial Property Marketing, Blog, Commercial Real Estate Broker Tips

Why QR Codes Didn’t Revolutionize Commercial Property Marketing

Posted by Jeff Segal

Jan 28, 2014 1:25:23 AM

 

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Topics: Commercial Property Marketing, Blog, Commercial Real Estate Broker Tips

Is the Amazon Drone For Real? Should Commercial Brokers Care?

Posted by Jeff Segal

Jan 23, 2014 1:46:31 AM

You’ve seen the video—a tiny helicopter airlifts a package from an Amazon warehouse to a customer in 30 minutes or less. Now you and commercial brokers everywhere are asking questions like:

Is the Amazon Drone For Real? Should Commercial Brokers Care? The end of retail as we know it?
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Topics: Commercial Property Marketing, Blog, CRE Property Management

Are Supermarkets Dying? And What Can Commercial Brokers Do About It?

Posted by Jeff Segal

Jan 21, 2014 2:14:58 AM

In late December, 72 Dominick’s stores in the Chicago area closed forever. The disappearance of the 95-year-old chain left customers confused, employees jobless, and commercial brokers scrambling for solutions.

Dominick’s is just the latest shockwave in a long, industry-wide upheaval. Many experts claim the supermarket as we know it may be dying.

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Topics: Commercial Property Marketing, Blog, CRE Property Management

10 Things Economic Developers Learned in 2013

Posted by Jeff Segal

Jan 16, 2014 1:30:18 AM

The economic development world was a hotbed of new ideas and technologies in 2013, but when do economic developers have time to read about it all? In case you missed them, here are some of the topics and tidbits we shared throughout the year.

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Topics: Commercial Property Marketing, Blog, Economic Development Marketing Strategy

3 Economic Development Lessons from Booming College Towns

Posted by Jeff Segal

Jan 2, 2014 3:04:25 AM

If you’re looking for the brightest stars of the post-2008 recovery, big college towns dominate the list. But say you don’t happen to have a major university nearby. What economic development lessons can you learn from a college town?

To answer that question, you need to identify the factors that make college towns such powerful job generators, and explore ways to recreate them in your community.

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Topics: Economic Development Best Practices, Blog, Economic Development Marketing Strategy