I’ve always called property flyers the “Gold Standard of Commercial Real Estate Data,” but they can really be a pain in the neck to manage. On one hand, flyers are essential to any broker’s business—the complete, accurate, detailed information about a property on a single, easily shared document. With maps, photos and floor plans, a well-designed flyer is the next best thing to visiting the property itself.
On the other hand, all that valuable data is locked into the flyer—it’s hard to extract and collect it without manually typing it all over again (more on this later). So what makes property flyers so valuable—and so frustrating?